Most of us know that the internet has taken over the majority of our worldwide interactions. Just the same as it was once an option to have a web presence for companies who were less than technologically inclined and that trend slowly turned a preference into a necessity the same goes for mobile sites. In the 90s a very small percent of customers used the internet in their daily lives. By the 2000s that number had risen so dramatically that almost every home in the US had a computer and made purchases online. Sites like Amazon and eBay ensured the evolution and longevity of the digital experience. Now the internet has become mobile. Since the first modern smartphones were presented around 2008 mobile friendly web sites have been improving with each new OS that supports them. The attitude towards a mobile presence should not be taken lightly however. In the early days it was perfectly acceptable to have a mobile presence that reflected your normal web page on a smaller screen. Some early adopters even offered pared down versions of their home pages that allowed the most common features to be accessed but required a standard internet connection for more advanced features. If this is your attitude, you may be losing potential customers.
Consumers today are surrounded by a world of apps, special features and social media integration. Mobile sites don’t just provide a way to interact with companies in a limited fashion. Some new features can only be found on the mobile versions. In an attempt to attract new customers, stop losing potential customers and engage with new ones, companies are maximizing their online and mobile presence with services like Facebook and Twitter. Ignoring this trend is a quick way to ensure that customers ignore your product.
What’s the Solution?
The best approach to this new wave of integrated technology that will prevent you from losing potential customers is to provide a complete cross platform experience for customers. The first step to that end is a mobile site that’s easy to navigate and robust. People these days don’t have time to open a laptop when they pay their bills, or make an online purchase or even shop for car insurance. It’s all mobile. If it can be done from a phone screen it can be done on a lunch break, or in a doctor’s office. Sites that are confusing to use or lacking in features will only frustrate an increasingly mobile reliant community into finding an alternative that better suits their needs.