Meadows Academy Preschool
Case Study
The Challenge
Meadows Academy Preschool was suffering from low enrollment after the economy downturn. They didn’t have consistent branding for their marketing materials and web presence. They also didn’t capitalize on customers searching for preschools online. New director, Celia Ramey, wanted to increase their regular enrollment as well as summer camp enrollment. She also wanted to build an aftercare program. So when Divine Imaging approached her with a marketing system she decided to give them a try.
The Solution
Divine Imaging first decided to work with Meadows brand identity and created a new branded website, logo, business cards, and letterhead. We implemented and maintain email marketing, Facebook, Twitter, and Google + accounts. We shared another preschool case study to show the potential for building in these areas. We saw they weren’t using the internet to gather leads so we implemented an SEO Campaign and lead capture form on their site to get leads. We also put in place an email responder campaign that sends out emails to the leads about the preschool and key areas that make them different. We crafted a promotional video and testimonial videos of current parents. Here are the final results in this Preschool Case Study.
Campaign Marketing Solutions
Website Development
Email Marketing
Graphic Design
Search Engine Optimization
Printing Services
Social Media Marketing
Promo Video Marketing
Directory Listings
The Results Were Amazing!
%
Preschool Enrollment Increase
2013
91 children enrolled
2014
128 children enrolled
2015
140 children enrolled
%
Summer Camp Enrollment Increase
2013
20 children enrolled
2014
38 children enrolled
2015
47 children enrolled
%