Meadows Academy Preschool
Meadows Academy Preschool was suffering from low enrollment after the economy downturn. They didn’t have consistent branding for their marketing materials and web presence. They also didn’t capitalize on customers searching for preschools online.
New director, Celia Ramey, wanted to increase their regular enrollment as well as summer camp enrollment. She also wanted to build an aftercare program. So when Divine Imaging approached her with a marketing system she decided to give them a try.
Divine Imaging first decided to work with Meadows brand identity and created a new branded website, logo, business cards, and letterhead. We implemented and maintain email marketing, Facebook, Twitter, and Google + accounts.
We saw they weren’t using the internet to gather leads so we implemented an SEO Campaign and lead capture form on their site to get leads. We also put in place an email responder campaign that sends out emails to the leads about the preschool and key areas that make them different. We crafted a promotional video and testimonial videos of current parents.
We Rethought Everything
We created a custom website with lead generating forms and calls to action.
Custom Business Cards
We custom designed Meadows business card using a fun shape that helps draw attention and make it stand out.
Custom Monthly Newsletter
We create a custom newsletter for the preschool each month to help them update parents and stay connected.
Social Media Engagement
We implemented Social Media engagement by posting events, tips, articles and preschool happenings online.
We use teacher lesson plans to create weekly reports that go out to parents at the beginning of each week so they can see what their children will be doing this week.
Campaign Marketing Solutions
Search Engine Optimization
Social Media Marketing
Promo Video Marketing
The Results Were Amazing!
Preschool Enrollment Increase
93 children enrolled
126 children enrolled
Summer Camp Enrollment Increase
20 children enrolled
47 children enrolled
Online Leads Increase
6 average leads a month
12 average leads a month
Video Marketing Campaign
We wanted to relay Meadows Academy warm family atmosphere and nurturing environment.
So we created a series of marketing videos including a promotional marketing video and a series of testimonial videos.
Parents enjoy the video and seeing the parents testimonials and how much they love Meadows Academy.