Meadows Academy Preschool
Case Study
The Challenge
Meadows Academy Preschool was suffering from low enrollment after the economy downturn. They didn’t have consistent branding for their marketing materials and web presence. They also didn’t capitalize on customers searching for preschools online.
New director, Celia Ramey, wanted to increase their regular enrollment as well as summer camp enrollment. She also wanted to build an aftercare program. So when Divine Imaging approached her with a marketing system she decided to give them a try.
The Solution
Divine Imaging first decided to work with Meadows brand identity and created a new branded website, logo, business cards, and letterhead. We implemented and maintain email marketing, Facebook, Twitter, and Google + accounts.
We saw they weren’t using the internet to gather leads so we implemented an SEO Campaign and lead capture form on their site to get leads. We also put in place an email responder campaign that sends out emails to the leads about the preschool and key areas that make them different. We crafted a promotional video and testimonial videos of current parents.
Campaign Marketing Solutions
Website Development
Email Marketing
Graphic Design
Search Engine Optimization
Printing Services
Social Media Marketing
Promo Video Marketing
Directory Listings
The Results Were Amazing!
%
Preschool Enrollment Increase
2013
93 children enrolled
2014
126 children enrolled
%
Summer Camp Enrollment Increase
2013
20 children enrolled
2014
47 children enrolled
%
Online Leads Increase
2013
6 average leads a month
2014
12 average leads a month
Video Marketing Campaign
The Challenge
We wanted to relay Meadows Academy warm family atmosphere and nurturing environment.
Solution
So we created a series of marketing videos including a promotional marketing video and a series of testimonial videos.
Results
Parents enjoy the video and seeing the parents testimonials and how much they love Meadows Academy.