Meadows Academy Preschool

Case Study

The Challenge

Meadows Academy Preschool was suffering from low enrollment after the economy downturn. They didn’t have consistent branding for their marketing materials and web presence. They also didn’t capitalize on customers searching for preschools online.

New director, Celia Ramey, wanted to increase their regular enrollment as well as summer camp enrollment. She also wanted to build an aftercare program. So when Divine Imaging approached her with a marketing system she decided to give them a try.

The Solution

Divine Imaging first decided to work with Meadows brand identity and created a new branded website, logo, business cards, and letterhead. We implemented and maintain email marketing, Facebook, Twitter, and Google + accounts.

We saw they weren’t using the internet to gather leads so we implemented an SEO Campaign and lead capture form on their site to get leads. We also put in place an email responder campaign that sends out emails to the leads about the preschool and key areas that make them different. We crafted a promotional video and testimonial videos of current parents.

We Rethought Everything

Custom Website

We created a custom website with lead generating forms and calls to action.

Custom Business Cards

We custom designed Meadows business card using a fun shape that helps draw attention and make it stand out.

Custom Monthly Newsletter

We create a custom newsletter for the preschool each month to help them update parents and stay connected.

Social Media Engagement

We implemented Social Media engagement by posting events, tips, articles and preschool happenings online.

Weekly Reports

We use teacher lesson plans to create weekly reports that go out to parents at the beginning of each week so they can see what their children will be doing this week.

Campaign Marketing Solutions

Website Development

Email Marketing

Graphic Design

Search Engine Optimization

Printing Services

Social Media Marketing

Promo Video Marketing

Directory Listings

The Results Were Amazing!


Preschool Enrollment Increase


93 children enrolled


126 children enrolled


Summer Camp Enrollment Increase


20 children enrolled


47 children enrolled


Online Leads Increase


6 average leads a month


12 average leads a month

Video Marketing Campaign

The Challenge

We wanted to relay Meadows Academy warm family atmosphere and nurturing environment.


So we created a series of marketing videos including a promotional marketing video and a series of testimonial videos.


Parents enjoy the video and seeing the parents testimonials and how much they love Meadows Academy.

Promotional Video

Parent Testmonial
Parent Testimonial 2
Parent Testimonial 3